A Streetcar Named Desire Optical Illusion Campaign

04/16/2019

A Streetcar Named Desire Social Media Campaign #StreetcarTrueFace

Design a campaign for a theatre company of one of their plays that they provide. In the campaign promote the theme and date of the play.

We designed a campaign for Soulpepper Theatre in Toronto for their play A Streetcar Named Desire. USA/1947, Based on the play by Tennessee Williams. On stage September 21 to October 13, 2019. With our campaign we wanted to capture their tone of fragile, delicate, deceptive & dark. Throughout the play you realized that not everything is what it seems in the beginning and the struggles of each of the main character. We thought of capturing it through some optical illusions. We designed a streetcar takeover in Toronto, create posters and, social media posts.

Art Directors: Krista Llamas, Yvonne Shorser, Ayman Sadek, Lei Zheng & Thi Minh Trang Nguyen

A Streetcar Named Desire optical illusion Designs

A Streetcar Named Desire Blanche du Bois Optical Illusion Poster
A Streetcar Named Desire Stanley Kowalski Optical Illusion Poster
A Streetcar Named Desire Stella Kowalski Optical Illusion Poster.

Soulpepper Theatre Company Twitter post of the posters

Soulpepper Theatre Company “A Streetcar Named Desire” Twitter Tweet of the Posters

A Streetcar Named Desire Streetcar Takeover Design at downtown Toronto

Soulpepper Theatre Company “A Streetcar Named Desire” Streetcar Takeover in Downtown Toronto

A Streetcar Named Desire Streetcar Takeover Design at downtown Toronto Instagram Post

Soulpepper Theatre Company “A Streetcar Named Desire” Streetcar Takeover Instagram Post.
Soulpepper Theatre Company “A Streetcar Named Desire” Streetcar Takeover Instagram Post
Soulpepper Theatre Company “A Streetcar Named Desire” Streetcar Takeover Instagram Post.
Soulpepper Theatre Company “A Streetcar Named Desire” Streetcar Takeover Instagram Post.